There are a number of ways that you can adapt your website in order to attract the attention of search engine crawlers also improve your relevance and authority to selected search terms.
On site search engine optimisation, or SEO, techniques will help to improve your position within search rankings, but there are some equally effective ways to bolster the site’s search performance through activity away from the site itself. Here you’ll find a summary of offsite SEO techniques involving inbound links.
Off Site SEO is the process if getting links to your website from other websites. There are multiple benefits from achieving this. These links drive traffic to your site, which increases the site’s popularity. But securing a link from a high authority site will also serve to increase the perceived authority of your own site. A link from that site is effectively a vote of confidence; the more respected the site, the greater the effect.
In technical terms, links to your website are known as back-links or inbound links. Back-links are a valuable tool, capable of keeping you elevated in the search engine rankings.
One way to secure an inbound link is to write an article or blog and submit the piece to online article submission sites. Similarly, by starting your own blog you can share its content on popular social media platforms. Back links can also be acquired from websites with relevant subject matter to your own. The owners of such a site can be contacted and an exchange of relevant articles for links can be negotiated.
The higher the quality of your content, the more effective it can be in these terms, because the more people that would be interested to read it, the more sites will choose to features the copy. Each reproduction of the article is another link to the site.
Text links can be bought, but the cheapest method is to create good quality text.
Online submission to directories in another proven source of inbound links, and there are many directories which offer free submission.
These are just a selection of the ways to harvest links to your site and improve your SEO performance without carrying out further amendments to your site.
Andrew Redfern, Director of Hitsearch, says: "There are a number of ways to promote your site using articles and PR, along with negotiating for strong back-links. Each of these SEO techniques is relatively complex if you want them to be as effective as possible.
"As such, it is always advisable to seek the help of a proven technical expert, with reliable IT solutions for the improvement and implementation of offsite SEO strategies."