Google has recently rolled out a number of major updates to their algorithmic systems that have had less than the desired effect on many websites. Two updates to Google Panda were released either side of a new version of Google Penguin towards the end of April.
The Google Panda update looks to hit websites with duplicate or scraped content, while the latest version of Google Penguin was designed to target excessive spammers and remove low quality links. However, it seems that a number of legitimate websites and SEO teams have been affected by the changes.
Websites with a lot of low quality or spam-looking links from unrelated sites seem to be the biggest casualties of the new Google updates. Many site owners have found that their site’s rankings have dropped dramatically since the Panda and Penguin updates were rolled out.
There are a number of things you can change on your site if the new Google updates have affected your rankings. Ensure that at least 20 per cent of your links are from related websites, and that your keyword links are mixed to include various different keywords. These changes should be affected gradually, then wait a few days to see if your site recovers its rankings before proceeding with the rest of the modifications.
If you think your website has been negatively affected by the new Google Panda and Penguin updates, and you are unsure as to how to solve the problems, then why not seek some free advice from search engine marketing specialists, HitSearch.
With over 50 years’ combined experience in the world of online marketing, HitSearch are based in the North West of England, and specialise in online marketing campaigns for a varied spectrum of clients. The services that HitSearch can provide include search engine marketing, pay per click, affiliates, web design, reputation management, PR and copywriting.
If you have been affected by the Google Panda and Penguin modifications, speak to HitSearch today for free advice on how you can start to clean up your site, get in touch with HitSearch today. You can contact HitSearch by calling 0845 643 9289 or use the Live Chat option here on our website.
If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!
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