Google has announced its first venture into the competitive tablet market, with the launch of its first device, the Nexus 7.
The new tablet was unveiled by Google during an event at the search engine giant's developer conference, held in San Francisco this week.
With a high definition seven-inch screen, a super fast "quad-core" processor, the latest Android operating system and nine hours of continuous video playback, the Nexus 7 is an impressive debut into the tablet market from Google.
It is clear that Google are aiming to usurp their tablet rivals with this device, particularly Apple and their ever popular iPad. The 8GB model of the Google Nexus 7 will be retailing in Britain for just £159, compared to the £399 you would have to shell out for a 16GB iPad, the lowest spec in the range.
However, Google will also have to do battle with a number of other tablet devices, most notably the Amazon Fire, which has been on the market for a while without making too many waves, and the Microsoft Surface, also unveiled this week and seen as a viable contender to challenge Apple's tablet domination.
Google's Hugo Berra said at the launch: "It has always been a goal of the Nexus programme to provide the best experience. We wanted to design a 'Best of Google' experience. The Nexus 7 is made for Google Play, your content is front and centre."