Facebook has launched its App Centre in the UK, allowing its users to download media to their devices directly from the social network site.
The App Centre encourages developers to create bespoke Facebook-only apps, but also includes plenty of well-established games and services such as Spotify, Pinterest, Draw Something and Bejeweled.
There are already over 600 apps available on the App Centre, which can be accessed on the main Facebook site, and via its mobile apps on iOS and Android.
Furthermore, as the App Centre allows them to use their social data to display the most popular apps amongst their users, and recommend new apps based on what your friends are using, making their app ratings far more reliable and trustworthy than the likes of iTunes.
Speaking about the App Centre when it initially launched earlier this year, Facebook engineer Aaron Brady said: "Success through the App Centre is tied to the quality of an app. We use a variety of signals, such as user ratings and engagement, to determine if an app is listed in the App Centre.
"Well-designed apps that people enjoy will be prominently displayed. Apps that receive poor user ratings or don't meet the quality guidelines won't be listed."
This is a bold move by Facebook, taking on big names such as Apple and Google with this brand new App Centre. It is also an attempt to generate more revenue through the social networking site; Facebook will take a 30 per cent cut from sales of Facebook-only paid-for apps sold through the App Centre.