Cheryl Cole is the latest celebrity to bemoan the abuse she has received from so-called internet trolls on Facebook and Twitter.
Speaking to Grazia magazine, Cheryl said: "In the last few years, I've been bullied on Facebook and Twitter. It's evil and very public. People judge my appearance and hair, and say that I look fat."
Cheryl is not the only public figure to speak out about the abuse dished out to them via Twitter and other social media outlets.
Singer Lily Allen has reported a man claiming to be a serving soldier, who tweeted a racist comment to her, to the Ministry of Defence.
Meanwhile, TV presentors Eamonn Holmes, Ruth Langsford and Richard Bacon have all revealed that they have been the target of online abuse.
These stories highlight some of the pitfalls of social media. While they are an important communication tool for celebs and businesses alike, there are also some less than useful aspects, such as disgruntled fans or customers taking to social media to vent their frustrations.
Well-run social media campaigns have proven to for many international brands, so it is important to embrace all areas of your social media campaign, especially if you're an upcoming business.
Managing your online reputation is vital to the success of your brand, so if you encounter some negative feedback through Facebook or Twitter, don't just ignore it, or delete the offending comment. If you are seen to tackle online feedback, whether it be positive or negative, you will gain trust amongst your target audience as an active, approachable brand.