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Google's Search Lead in US Strengthens in June

Google increased its market share in the US last month, taking it even further ahead of it search engine rivals.

According to figures released by comScore this week, Google increased its market share to 66.8 per cent in June, compared to 65.5 per cent in the same month last year.

Meanwhile, competitors such as Yahoo and Microsoft slid even further away from Google, with the combined share held by the two companies falling from 30.3 per cent to 28.6 per cent.

Both Microsoft and Yahoo formed a partnership to power both services using Microsoft technology, in order to try and give Google more competition, but it seems as though this plan is not working thus far.

Individually, Yahoo fell from 15.9 per cent to 13 per cent, while Microsoft, which recently undertook a massive write-down of some of its online services, including its Bing search engine, actually saw its share rise from 14.4 per cent to 15.6 per cent.

HitSearch Director Andrew Redfern commented: "It's not entirely surprising that Google’s share of the search market in the US is rising, but the sad aspect of this report is the performance of Yahoo.

"Yahoo are really suffering, and even given a raft of cost cutting measures, its market share still continues to drop. Ironically, I don’t think its combined search offering has been as good as it is at present.

"Bing continues to claw a percentage figure, but importantly, its likely to be in front of Yahoo instead of Google. The search industry needs a good mix of strong search engines offering new and innovative technologies, and the demise of Yahoo only weakens this mix."


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