Spending on search marketing and SEO services is continuing to rise, bucking the trend for marketing and advertising budgets.
The latest Bellwether Survey has revealed that internet advertising budgets were revised up more than any other sector in the second quarter of 2012, with a positive net balance of 5.1 per cent.
Furthermore, within the internet advertising category, search marketing and SEO saw a positive net balance of 7.4 per cent.
Bellwether author Chris Williamson said: "The focus has been on cutting back on main media advertising, direct marketing and below-the-line activities and reallocating that money towards sales promotions and the internet, both of which are often cited as a means to quickly grow sales, especially in a downturn when customers are particularly cost conscious."
Although general marketing forecasts have been downgraded, companies have continued to invest in digital media as they turn their attentions to more online-based marketing.
Advertising Association Warc estimates that, compared to the first quarter of 2011, internet spending has increased by around 11 per cent in the first three months of this year.
Despite growing uncertainty in the eurozone, it is believed that the overall value of the digital marketing sector will stand at around £5.3billion by the end of 2012.
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