Entertainment retail chain HMV is to open an innovative new "social media cafe" in Cambridge, it has announced.
The new in-store cafe, opening this Saturday, will provide the ultimate social experience, allowing people to browse the internet and enjoy live music over a coffee.
Customers can benefit from wi-fi connections, mobile phone recharging points, and a "blackboard" that will allow visitors to post messages and community flyers.
HMV also plans to dedicate an area of the two-storey development solely to host live music events and exhibitions.
The retailer has struggled in the face of developing entertainment trends, with consumers turning to online rather than the high street to get their entertainment fix, and sales of hard copies such as CDs and DVDs continuing to fall.
It is fair to say, then, that HMV is hoping that the new social media environments will help to turn around the chain's fortunes and get consumers back in their stores.
A HMV spokesperson said of the new venture: "As the company continues with the transformation of its retail offer in response to the changing way that people now discover and enjoy entertainment content, HMV is increasingly developing a fully-fledged multi-channel offer across its combined store, online and digital estate."
This is certainly a gamble from HMV, and it'll be very interesting to see how the concept of the social media cafe develops. If HMV get this right and the social media cafe takes off, then this will bring a whole new dimension to digital marketing, and definitely put the "social" in social media.