Google has confirmed a deal to acquire the Frommer’s brand of travel guidebooks as part of its continuing plan to become the definitive online resource for reviews and local listings.
The acquisition includes the massive Frommer’s archive of digital reviews online, and follows the takeover of restaurant review service Zagat. Google will pay an undisclosed fee for Frommer’s, which was launched in 1957 by Arthur Frommer and the publishing of his original travel guidebook ‘Europe on $5 a Day’.
Frommer’s offers more than 300 official guidebooks and a vast archive of online information for its local listings, maps and mobile applications.
In an official statement, Google said the deal would help the search engine giant to offer ‘a review for every relevant place in the world’. The company also confirmed that the immediate future of the brand is safe. This future, however, could be online-only as the brand is to be merged with Zagat inside Google.
A spokesperson for Google said "The Frommer's team and the quality and scope of their content will be a great addition to the Zagat team. We can't wait to start working with them".
The owners of the Frommer’s brand, John Wiley & Sons, announced the deal on Monday, after declaring the intention to sell the brand, which no longer aligned with their business strategy. The company also intends to sell off other brands including Webster’s New World and CliffsNotes.