Everything Everywhere has been given the go ahead to launch fourth-generation (4G) mobile services in the UK by the industry regulator Ofcom.
The mobile network operator, which owns the Orange and T-Mobile providers with over 27 million customers in the UK, has already been trialling the superfast mobile broadband service at local businesses in the north of England for the last few weeks.
The Ofcom ruling means that Everything Everywhere can begin its nationwide roll-out of 4G and will be able to offer 4G services from 11th September, which is much earlier than previously anticipated.
Everything Everywhere has understandably welcomed the Ofcom ruling, saying it was “great news for the UK.” The company said: “4G with drive investment, employment and innovation and we look forward to making it available later this year, delivering superfast mobile broadband to the UK.”
However, rival mobile providers such as Vodaphone and O2 have slammed Ofcom’s decision, claiming it will give Everything Everywhere a monopoly on the industry, although there are plans to auction 4G bandwidth to other companies early next year.
A statement from Vodaphone said: “The regulator has shown a careless disregard for the best interests of consumers, businesses and the wider economy through its refusal to properly regard the competitive distortion.”
Meanwhile, O2 said it was “hugely disappointed” with the ruling, as it means that “the majority of customers will be excluded from the first wave of digital services”.
Regardless of the dispute over which provider will get the 4G services first, the fact that 4G will soon be available in the UK is set to revolutionise mobile internet capabilities. It is claimed that 4G will provide speeds up to seven times faster than its 3G predecessor, making services such as streaming live TV on mobiles and tablets much quicker and seamless.