Leading UK reputation management experts, HitSearch, reveal James is most popular X Factor finalist based on Twitter mentions.
Yorkshire lad James Arthur is the favourite to win this weekend’s X Factor final; that is the opinion of the HitSearch Reputation Management.
According to data compiled by the innovative HitSearch Reputation Management Software, James was mentioned on Twitter as many times as the other finalists combined.
This weekend, the unassuming singer songwriter goes head to head with pint-sized pop singer Jahmene Douglas, and Liverpudlian Chris Maloney; the former cruise ship singer who has defied the odds, and the judges, to make it into the final three.
HitSearch Reputation management software captured 2 million tweets during the run of the show, and recorded which contestants were mentioned, and whether or not the tweet was positive or negative in context.
When analysing X Factor finalist mentions, the software found that James enjoyed a whopping 50% of the traffic. Following a considerable way behind was dark horse Christopher with 28% of mentions, and bringing up the rear is Jahmene with 22% of the Twitter activity.
James has commanded more than 50% of Twitter activity for much of the competition. His biggest domination of the Twitter activity came on 7 November when he commanded 80% of tweets between the three.
Just once on 26 October has Christopher managed to draw more than 50% of mentions.
Similarly Jahmene’s Twitter highpoint and the only time he breached the 50% mark was 17 November, when he was mentioned in almost 60% of tweets concerning the three.
But James’ overwhelming popularity suggests that this weekend’s phone vote is likely to go in his favour, providing him with a shiny new record contract (which he’ll likely bag anyway, even if Maloney takes the prize).