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Andrew Redfern

Twitter: Mo Farah favourite for Sports Personality of the Year 2012

Twitter has spoken, and makes Mo Farah the runaway favourite for the Sports Personality of the Year Award 2012. That is the verdict from the HitSearch Reputation Management software. Using innovative online reputation management software, mentions of each contenders name was tracked, along with the context of the Sports Personality of the Year Award to determine which of the year’s outstanding sportspeople was most popular on the micro-blogging site.

The result was that Mo Farah lead the pack by an even greater margin than he lead the world’s best middle distance runners at the Olympic Games. Farah commanded almost a quarter of the total SPOTY Twitter mentions (24.7%) to claim first place in the HitSearch Reputation Management research.

It is an encouraging sign for the Somalia-born, double gold medallist, but the signs were not as good for some of Britain’s other Olympic heroes. Bradley Wiggins, many people’s favourite for Sports Personality of the Year was down in seventh place on the list, with just 6.6% of Twitter mentions, despite winning this year’s Tour de France and romping to a gold medal in the men’s individual time trial at the London Games.

It’s worth remembering, however, that Wiggins is a favourite for the prize for a reason, and whilst he might not appear to be as popular as other personalities on Twitter, the award is not given out for Tweets alone. So long as he receives more public votes, the cyclist will cap a stellar calendar year with one more top prize.

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