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Twitter: Paralympian David Weir closing on Mo Farah for BBC Sports Personality of the Year

Olympic superstar Farah in pole position with Twitter users for SPOTY crown, but paralympian David Weir is closing in.

Mo Farah remains the favourite for BBC Sports Personality of the Year according to an analysis of Twitter activity by HitSearch Reputation Management software. Using innovative reputation management software, HitSearch records tweets of every SPOTY nominee’s name, when mentioned along with the context of the Sports Personality of the Year Award.

By ranking the contenders in order of mentions, they aim to determine which of the year’s outstanding sportspeople is likely to take the crown. If Mo Farah’s current popularity on the micro-blogging site translates into public votes, HitSearch believes that the Somilia born track star will be the star of Sunday’s live ceremony.

Incredibly, however, Farah’s share of the collective Sports Personality mentions on Twitter, has been slashed; and a rather unlikely contender has emerged.

Currently in second place, according to HitSearch Reputation Management, is Paralympic superstar David Weir. Whilst Farah continues to lead, commanding 13.3% of Twitter mentions, Weir is hot on his heels with 11.8% of the tweets. Wimbledon finalist, Olympic gold medallist, and US Open Champion Andy Murray, completes the top three with 11.1%.

Weir would certainly be a worthy winner of the prestigious BBC award, but then the same could be said of every nominee
in this extraordinarily glittering field. 2012 has been an incredible year of sport, packed with sporting achievement, and this is illustrated by the fantastic list of SPOTY nominees, and the name’s which didn’t even make the list.

To demonstrate the strength of this year’s competition, Rory McIlroy brings up the rear in terms of Twitter mentions, with just 4.5%; this for the man that defied the odds, and his own tender age, to claim golf’s World Number One spot.

Perhaps the biggest surprise thrown up by the HitSearch Reputation Management findings is Bradley Wiggins position as 5th most popular competitor. The cycling behemoth enjoyed an unparalleled year of success, with triumph at the Tour de France a mere aperitif for the Olympic gold medal win he enjoyed just weeks later in the Men’s Individual Time Trial.

For these reasons, Wiggins remains many people’s favourite to take Sports Personality of the Year, and since the competition is decided on votes and not tweets he could well do so. But if the findings of HitSearch Reputation Management are anything to go by, it will be Mo Farah’s beaming smile that viewers enjoy once more as he claims one more accolade in a glittering year of sporting excellence.


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