The Burger King Twitter account was hacked yesterday, and all of the branding was replaced with those of its fiercest rivals, McDonald's.
The hackers renamed the Burger King handle "McDonalds", replaced the profile picture with an image of the famous McDonald's Golden Arches, and uploaded a background image which seemed to promote one of McDonald's newest menu items.
Over 89,000 Twitter users who follow the official Burger King account were then witness to several tweets posted by the hackers, the first of which claimed the famous fast food chain had succumbed to its biggest competitors: "We just got sold to McDonalds! Look for McDonalds in a hood near you."
Further tweets were posted by the hackers over several hours, before officials at Burger King managed to regain control and temporarily suspend the account. So far it is not known who gained access to the Burger King account.
McDonald's denied any involvement in the hack, posting on their own Twitter account: "We empathize with our Burger King counterparts. Rest assured, we had nothing to do with the hacking."
A Burger King spokesman said last night: "It has come to our attention that the Twitter account of the Burger King brand has been hacked. We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings.
"We apologise to our followers who have been receiving erronous tweets about other members of our industry and additional inappropriate topics."
This is a high profile case of the need for reputation management, and online security. Neglect your online presence, and your social media accounts can easily fall into the wrong hands, who can then cause sometimes irreparable mischief.