Britain's Got Talent returns to screens in April and newly released data shows that Simon Cowell is the most talked about Judge on Twitter; but Ant & Dec are even more popular with tweeters.
Geordie BFFs, and chart toppers, Ant & Dec are the most popular stars of Britain's Got Talent 2013. That is the verdict of HitSearch Reputation Management, following research into Twitter activity concerning the hit TV talent show.
The upcoming return of Britain's Got Talent is generating so much buzz on the popular micro-blogging site that HitSearch decided to compile data on mentions of the show's celebrity judges, and its presenters.
The innovative HitSearch Reputation management software collected thousands of tweets which mentioned Britain's Got Talent, then divided them by which celebs were mentioned in each. Research took place over the bank holiday weekend; recording tweets from Thursday 28 March to Wednesday 3 April.
According to this data, Simon Cowell is currently the most talked about Britain's Got Talent judge, with more than 36% of Twitter mentions. The pop Svengali returns to the BGT panel this year, and recently told the press that he expects his show to beat BBC's The Voice in the ratings war, when they go head to head in a couple of weeks.
Next up in the popularity stakes is actor, comedian and children's author David Walliams, with 11.5% of Twitter mentions. Last week, Walliams announced a brand new sit com for BBC 1 called Big School which will also feature Catherine Tate and Phillip Glenister. Before that show hits screens, he'll be seen behind the judges table passing the verdict on singers, comedians and dancing dogs.
Alesha Dixon ranks third with just 6% of mentions, and Amanda Holden is the least popular Britain's Got Talent judge with just 5% of Twitter mentions over the Easter weekend.
But the popularity of all of the judges was dwarfed by the show's presenters Ant & Dec, who boasted 40% of the combined Twitter buzz. The beloved British double-act proved to be an entertainment double-threat this week by topping the charts as well as the TV ratings.
Their ITV show Saturday Night Takeaway topped TV listings on Saturday night, and earned more than a million more viewers than The Voice on BBC1. Better yet, their hit song 'Let's Get Ready to Rumble' found its way back to the top of the singles charts after the lads performed it during the broadcast (complete with dancing girls).
Of course, it's worth remembering that not every mention is good news for celebrity, and plenty of comments might have carried a negative connotation. But there's no denying that, of the data collected for this research, Ant and Dec are the most talked about stars of Britain's Got Talent 2013.
The HitSearch Reputation Management Service can capture any brand's "buzz" and divide it into positive and negative opinion. By searching billions of information sources, such as blogs, message boards, forums, news sites, (as well as social media giants Twitter, Facebook and Google+) this innovative reputation management service provides the most in-depth, real-time knowledge available to a brand.