Google once again boasted the biggest digital display ad revenue in 2012, after being usurped by Facebook the previous year.
Google earned $2.26 billion in the US markets alone in 2012, selling around $80 million more digital display ad space than Facebook did, who came second in the list with $2.18 billion.
The company behind the report of digital display ad earnings for 2012 also predicted that search giant Google would continue to lead Facebook and Yahoo; and would earn even more from digital display ads in 2013. They estimated that the company would earn around $3.11 billion in digital display ad revenue, in US markets alone by the end of the year.
In total, the American digital advertising market is expected to grow 18.1% in 2013, with the major players in the digital ad industry, namely Google, Facebook, Yahoo, Microsoft and AOL expected to earn $17.7 billion between them.
While not expected to leap frog Google, Facebook or Yahoo in the near future, Twitter is predicted to enjoy the greatest growth in ad revenue of all the major search engines and social networks. But the micro-blogging service is expected to overtake AOL and Microsoft by the year 2015.
Search engine Yahoo saw their advertisement earnings grow for the first time in a number of years, but their market share is predicted to slump further in 2013. They controlled 9% of the digital display ad market, but are expected to fall to 7.7% in 2013. In contrast the market shares of Facebook and Google are expected to grow. It is estimated that they will possess more than 40% of the digital display ad market by 2015.
YouTube is integral to the increase of Google's market share. YouTube offers more ads per viewer than any other online video platform, and is a Google property.