Britain's Got Talent is back! The smash hit TV talent show returned to screens on Saturday night and the Twitterati were on hand to discuss the best and worst of the show, and its famous judges panel.
But which judges proved more popular with Tweeters than others?
Figures collected in the past week by HitSearch Reputation Management software show a major spike in Twitter activity concerning the show from Friday through to Monday, which peaked on Saturday in the aftermath of the first show.
This innovative software collects Twitter mentions of Britain's Got Talent, in addition to mentions of the show's judges or hosts. It then calculates the percentage of interest that each judge collected.
Last week we reported that Ant and Dec were the show's most popular and talked about celebrities on Twitter, but the latest weekly report from HitSearch Reputation Management shows that they have been usurped by BGT's other comedy double act: Simon Cowell and David Walliams.
Simon is currently the most tweeted about judge on the show, with 33.73% on Friday and 32.86% of Twitter traffic on Saturday. By Sunday, the pop guru commanded 37.76% of Twitter mentions. This increase could be down to Sunday morning re-runs, and recordings, ensuring that even more people had seen Simon's hilarious back and forth with fellow judge David; which included taking to the stage for a bizarre lap dance.
Funnyman Walliams is second in the Twitter popularity stakes after stealing the show with his improvisations and funny flirtations with Simon. Talk of David on Twitter steadily increased over the weekend. After accounting for 18.98% of BGT's Twitter buzz on Friday, David's popularity increased to 24.36% on Saturday. But by Sunday, it had grown even further to 25.73%; more than a quarter of the show's Twitter buzz.
Amanda Holden and Alesha Dixon fared less well with the Twitter community. Amanda finished the weekend with just 7.53% of BGT Twitter mentions including her. Alesha had it even worse with just 3.42% of the vote.
As the show progress HitSearch will monitor mentions of all the best acts and offer feedback on which of Britain's most talented individuals are causing the biggest stir on Twitter. So stay tuned for more insight into the winners and losers of the hit show, as seen by the world's biggest micro-blogging service.