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Andrew Redfern

Brits Spend 13 Minutes an Hour on Social Media

A new study has found that the average Brit spends more time on social media sites than any other single internet activity.

According to a report from tracking firm Experian, British internet users spend 13 minutes out of every hour of their time online using social networking sites such as Facebook, Twitter and message forums.

Although it is the single most time-consuming online activity for Brits, time spent on social networking has actually decreased compared to previous years.

In percentage terms, social networking now accounts for 21 per cent of a British internet user's activity. Last year, it stood at 22 per cent, and in 2011, it was 25 per cent.

Meanwhile, entertainment services such as YouTube and BBC iPlayer is the second most time-consuming online activity in Britain, accounting for 15 per cent of total online activity, compared to 13 per cent last year.

Consumption of news websites also saw a slight increase in activity this year, up to five percent from last year's four per cent.

However, these figures are somewhat misguided as they only take into account internet activity conducted on desktop computers, and not smartphones and other mobile devices using 3G connections.

Experian's digital marketing manager James Murray said of the report: "Consumers are changing the way they interact online and the rise of 3G and now 4G mobile internet access means more visits are being made on the move, particularly in social and email."

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