One of the most important aspects of any online marketing strategy is managing the way that your brand is represented across the internet by your target audience; in other words, your Online Reputation. Here, HitSearch highlights five top tips for successful Reputation Management, all of which will ensure that web users only see your brand in a positive light.
1. Social Media
The phenomenal rise of social networking in recent years means that it is more important than ever to keep track of what is being said about your business online. Ensure that your brand has a presence on all of the major social networks (Facebook, Twitter, Google+, LinkedIn, etc.) and start to interact with your customers, respond to their queries, and be seen to be handling difficult or negative comments. This will help to build up consumers' confidence in your brand, and linking to interesting posts and news articles will show that you are an authority in your specific industry.
2. Look for Trends Online
You should always keep abreast of the latest online trends. What are the top search terms on Google? Which hashtags are trending on Twitter? If any of these trends can relate to your brand or your target audience, then you should definitely get involved. For example, if you run a restaurant, and you notice that #worldfoodday is trending on Twitter, be sure to include this hashtag in your tweets to help your social media activity reach a wider audience.
3. What Would the Consumer Think?
A successful brand is one that understands its customers and acts on their feedback. It is very simple to find out what consumers think about your brand; ask them! Online feedback forms, face-to-face surveying, do whatever you can to reach out to your customers and find out what your brand is doing well, and what they think you could improve upon.
4. Distribute News Far and Wide
You should identify and utilise a comprehensive news distribution network in order to ensure that your announcements are seen across the web. Some websites will offer a free Online Distribution service, while others may charge a small fee to distribute your press release to a wider/more targeted audience. Do your research, but be aware that using paid distribution sites will increase your chances of having your press release listed on Google News.
5. Track your Reputation
Use an email notification service, such as Google Alerts, to keep track of how many times your brand is mentioned online. Yahoo! Alerts is a similar service, offering to send you notifications about your brand mentions via email or mobile, so you are always aware of the online discussion surrounding your business.
Here at HitSearch, we have produced bespoke Reputation Management software that allows you to monitor and improve your brand's online reputation. Using our exclusive tool, we can scan billions of online sources (blogs, forums, news sites, social networking sites, etc.) in order to capture your brand's online "buzz", and divide it into positive and negative comments.
This innovative Reputation Management service from HitSearch will give you the most in-depth, real-time knowledge available for your brand, and our online marketing experts can use this information to help you manage your online reputation more efficiently.
For more information about HitSearch and our Reputation Management services, fill in our online contact form or call 0845 634 9289 today.