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Andrew Redfern

HitSearch Announce New Recruit, New Service and New Client Win

Online marketing experts HitSearch look set to enjoy a bumper end to 2013 with several big announcements from the company this September.

HitSearch has recruited a New Business Director to aid their ambitious expansion plans. The company will launch an innovative Reputation Management Service, and has also announced a partnership with the brilliant Mango Bikes.

Lee Machin joins HitSearch as New Business Director, after forging a fantastic reputation in the online marketing industry with companies like Just Search and Wooshii. He has been tasked with implementing new sales procedures and getting the company in front of the right new clients to match their ambition. With 7 years experience in the industry, and even longer in the field of business development, Lee will build and manage a successful new sales team, maximise sales opportunities and build the HitSearch brand.

Lee said: "HitSearch is something of a sleeping giant in the online marketing world, working with some of the UK’s biggest brands, and expanding their output, from simple SEO and PPC to a comprehensive online marketing consultancy across many areas. This is a fantastic opportunity for me to work with an up and coming agency, one that already has experience of working with major international brands, and has all the tools to work with even more major players and household names."

The former VP of Operations at Just Search highlights online retail as an area in which he intends to make HitSearch particularly competitive, since the company has already worked with online fashion retailers like Matches and Avenue 32. He said: "It is now more difficult than ever to get online retailers into position within the search listings and gain maximum visibility for their brand, but HitSearch offer all of the products and services required to do just that; and have a proven track record for success. My mission is simply to expand upon that."

In addition to award winning SEO, PPC, online PR and social media services, HitSearch will now offer a unique Reputation Management and Clean Up Service. The rise and rise of User Generated Content means that companies aren’t the only ones talking about their brand online. Anybody can talk about a business; and they’re not always speaking positively when they do. HitSearch Reputation Management captures the buzz surrounding a business, such as the instances in which the brand is mentioned on Twitter. This information can then be dissected in various ways to highlight any bad press or ‘negative visibility’.

Next, the online marketing experts at HitSearch provide consultancy and PR services to address these areas, improve the way a brand is represented online. Reputation management is not just about combating bad press. It is also about uncovering new PR opportunities in areas or on sites where a brand is not represented but it should be.

For a good reputation online, it’s hard to beat Mango Bikes, the specialist manufacturers of custom designed city bikes; and the newest addition to the HitSearch client list. Liverpool based HitSearch beat a number of other companies to win the contract and will seek to boost the online profile of this red hot new brand.

As seen on BBC 3’s Be Your Own Boss, and the pages of glossy magazines like GQ, Mango Bikes was set up by two University friends who were looking for a simple yet stylish way to get around town; and in or out of campus. In a short space of time, the popularity of the brand has skyrocketed; not least because every customer can put their own personality into their bike.

With a Mango, everything from the frame, the saddle, the grips and the rims, to the tyres, the chain and the pedals can be customised with a number of different eye catching colours to choose from. There are millions of colour combinations available and the brand gives the customer the power to create their bike, because everybody is unique; and now their bike can be unique too.

Jezz Skelton, Director of Mango Bikes said: "A Mango isn’t just a bike, it’s a fashion accessory. It’s not about simply getting from A to B: it’s about making a statement along the way.
"We needed an online marketing partner that would help us to get to where we wanted to be online, but they needed to share our vision, and our attitude. We believe HitSearch are the perfect match."

Andrew Redfern, Director at HitSearch said: "Everybody at HitSearch is delighted to be working with Mango Bikes. As an ethical online marketing partner, we only work with brands that we really want to shout about and Mango Bikes are just that.

"They’ve already sold out once due to popular demand, and we firmly believe that they’re destined for big things. Our aim is to make sure that Mango Bikes remain as visible online as they are on the streets of every UK city."

HitSearch provides bespoke online marketing expertise to companies all over Europe, including retailers, legal professionals and business services providers. Call the experts today on 0845 643 9289 to find out more or visit http://hitsearchlimited.com/.

If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!

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