X Factor judges Gary Barlow and Nicole Scherzinger are going head to head this year, not just on the ITV show, but on Twitter.
Figures gathered by digital marketing specialists HitSearch reveal that Barlow was the most talked about judge on Twitter during the second week of the show, with 31.78 per cent of all Twitter mentions relating to the judges.
The Take That frontman is mentoring the groups this year, and last week on the live shows, he confirmed that he will be leaving the X Factor judging panel at the end of the current series, after three years on the show.
Barlow narrowly edged out fellow judge Nicole Scherzinger, who scored 31.51 per cent of Twitter mentions this week. The former Pussycat Doll is usually locked in an informal fashion battle with Sharon Osbourne during the X Factor live shows, and if the Twitter activity is anything to go by, the 35-year-old appears to have won the second round.
Somewhat surprisingly, Simon Cowell was a big name on Twitter this week. The X Factor mogul and former judge received 18.45 per cent of all Twitter mentions, as rumours swirl that he might be set to return to the judging panel for the 2014 series.
Fellow judges Louis Walsh and Osbourne have attracted 14.09 per cent and 4.17 per cent of Twitter mentions respectively.
As for the contestants, Abi Alton was the most talked about on Twitter during Week 2, with 22.53 per cent of all tweets relating to this year’s X Factor contestants.
The 19-year-old, mentored by Nicole Scherzinger, received mixed reviews from the judges for her rendition of Kylie’s Can’t Get You Out of My Head last week, but it was an incident that happened away from the cameras that probably had Twitter buzzing with mentions of her.
The singer was admitted to hospital over the weekend after she took a tumble down a set of stairs backstage after Saturday’s live show. A statement from X Factor revealed that she was taken to hospital “as a precaution”, and Alton herself tweeted that she had left hospital and returned to the contestants’ house on Monday.
HitSearch’s Reputation Management service can capture the online “buzz” around certain terms, including brands, and divide it into positive and negative opinion. This innovative reputation management tool scours billions of online information sources, including blogs, message boards, forums, news sites, and social media. HitSearch believes that this exclusive tool can provide the most in-depth, real-time knowledge of consumer opinion available to brands today.