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X Factor Buzz Review – Tearful Teen Abi Tops Twitter Activity in Week 3

After crying on stage, as the judges passed a harsh verdict on her performance, teen songstress Abi Alton was the most tweeted about contestant on X Factor after week 3.

Despite a scathing response from Sharon Osborne, for her performance of Moon River, Abi dodged the bottom two this week. But that wasn’t enough to stop the waterworks, as the 19 year old become the latest in a long line of wannabe singers to dampen the boards of the X-Factor stage.

In doing so she generated more buzz on Twitter than any of the other hopefuls on this year’s show.

Throughout X-Factor 2013, HitSearch Reputation Management experts are monitoring Twitter activity which mentions the show, and its performers. In doing so, we’ll be able to tell you all about their popularity and how they’re being perceived by the general public as they sing their way to a potential Christmas Number One.

Let’s face it: a tearful on-stage breakdown isn’t anything new when it comes to the X-Factor live shows. But in spite of this, it seems that Abi’s episode was enough to get her mentioned more times on Twitter than any other contestant over Saturday and Sunday.

More than 19% of X-Factor Twitter mentions featured Abi’s name, that’s almost a fifth. Next up was Kingsland Road, with a lucky 13% of mentions.

The boyband, and their five gravity defying haircuts, also managed to avoid the bottom two this week, after losing out in the flash vote the week before.

On the subject of hair, Luke Friend was third in Twitter activity this weekend with 12%. The teenager with the manic mane received a makeover before this weekend’s live show along with fellow hopeful Tamera Foster. Before receiving his blonde highlights, the 17 year old from Teignbridge agreed to wash his hair for the first time in a year.

Despite this less than hygienic admission, Luke sang nothing from Grease this movie week; instead opting for Kiss From a Rose by Seal, from the soundtrack of Batman Forever.

Gary Barlow called Luke’s performance ‘the surprise of the night’. The highlight of the show and his newly highlighted hair were tweeted about more than 10,000 times.

At the other end of the scale, there was more bad news for girl band Miss Dynamix. The girls got the boot after a shock sing off with the popular Hannah Barrett. Their exit wasn’t enough to get the tweeters tweeting en masse and the girls were mentioned in just 5% of X-Factor tweets.

The only acts who fared worse on Twitter were a pair of Sams, Sam Callahan and Sam Bailey.

Sam Callahan revealed last week that he had been in a boyband managed by Ginger Spice, Geri Halliwell, and said that the singer would often cook meals in just her underwear. Sounds like enough to put Twitter users off their dinner, and Sam was mentioned in just 4% of tweets.

Sam Bailey credited X-Factor chefs with helping her to lose a stone already since the show began. After her rendition of My Heart Will Go On, this Saturday night, Nicole Scherzinger called Sam ‘Great Britain’s Celine Dion’. Gary Barlow said she’s been even better.

High praise, but Sam’s performance commanded just 3% of twitter activity over the weekend.

The HitSearch Reputation Management Service can capture any brand’s "buzz" and divide it into positive and negative opinion. By searching billions of information sources, such as blogs, message boards, forums, news sites, (as well as social media giants Twitter, Facebook and Google+) this innovative reputation management service provides the most in-depth, real-time knowledge available to a brand.

Picture Courtesy of Digital Spy.


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