As the contestants prepare for Disco Week, it seems that Nicole Scherzinger is once again the most talked about X Factor judge, according to the buzz on Twitter this week.
Digital marketing specialists Hit Search use their bespoke Reputation Management programme to monitor all Twitter activity relating to the hit ITV show, and this week Scherzinger has attracted 30.7 per cent of all Twitter mentions relating to this year’s X Factor judges.
Not far behind Nicole is Take That frontman Gary Barlow, who has 30.23 per cent of Twitter mentions this week.
One reason for Nicole and Gary leading the Twitter buzz could be the rumours that have been circulating this week that the two judges could team up together on a duet.
Nicole said of the rumours: “I’ve always wanted to get in the studio and write with Gary. It would be such an honour because he’s such a legendary writer. I know he’s a staple in the UK and a hero here. Maybe we can find some time to get in the studio and write a song together.”
X Factor creator Simon Cowell has 19.02 per cent of Twitter mentions this week, as the rumours that the music mogul could return to the UK judges’ table next year continue to swirl. Fellow judges Louis Walsh and Sharon Osbourne have had a fairly low-key week on Twitter, with 15.33 per cent and 4.71 per cent of mentions respectively.
Another reason for Gary and Nicole heading the judges’ Twitter buzz this week could have something to do with the most tweeted-about contestant, Abi Alton.
Abi attracted 22.73 per cent of this week’s Twitter mentions relating to the X Factor contestants still in this year’s competition, and it might be because of a swipe from Gary Barlow, who claimed that the 19-year-old, mentored by Gary’s rival judge Nicole, will struggle with the disco theme of this weekend’s live shows.
When asked which of the remaining acts could find the upbeat disco theme difficult, Gary said: “I think Abi’s at her best on the piano doing a ballad.”
The Hit Search Reputation Management Service can capture any brand’s "buzz" and divide it into positive and negative opinion. By searching billions of information sources, such as blogs, message boards, forums, news sites, (as well as social media giants Twitter, Facebook and Google+) this innovative reputation management service provides the most in-depth, real-time knowledge available to a brand.