Twitter responded as teen singer songwriter Abi Alton was given her marching orders by judges Gary Barlow and Sharon Osbourne this weekend. Meanwhile bookies favourite Sam Bailey continues to prove less popular with Tweeters.
More than a quarter of all Tweets about X Factor contestants mentioned divisive Abi Alton, this weekend, as Hit Search Reputation Management recorded more than 30,000 people having their say on Abi Alton. There shouldn’t have been a great deal controversial about the sweet, specs wearing teen but she has proven to be more divisive than Marmite. This could account for the continued activity surrounding her name on the micro-blogging site.
The point is that the number of mentions on Twitter of a person or brand alone won’t give a company a real idea of public perception towards them. The negative or positive sentiment of the Tweeter is also crucial.
Sam Bailey is now the judges favourite to win the show, but she continues to dwell at the wrong end of the Twitter popularity with just 5% of mentions this weekend. Although Twitter and the bookmakers seem to agree on one thing: as both make Bailey’s namesake Sam Callahan the rank outsider.
Nicole Scherzinger continues to be tweeted about more than her fellow judges each weekend, but she was AWOL when Abi Alton needed a vote to save her bacon on the show. She went up against Hannah Barratt in the sing-off and with Nicole mentoring both acts, the former pussycat doll refused to vote. When Gary Barlow and Sharon Osborne voted to keep Hannah Barratt, the fat lady sang for Abi.
Hit Search Reputation Management collects hundreds of thousands of tweets on any chosen keyword targets, in this instance the X-Factor contestants and judges. It can analyse this data in a variety of ways and identify negative publicity in order to combat it quickly and professionally. It can also highlight openings for good publicity. In an age where every consumer has the power to talk about your brand and influence others, Reputation Management is an asset which allows companies to stay on top of their brand visibility; and work hard to improve it.