Hit Search were on hand to celebrate a fantastic year in digital marketing, at the MI Awards 2013 ceremony.
The event, held last week at Manchester’s beautiful Mercure Hotel, brought together a who’s who of the marketing industry; to recognise their achievements in marketing and PR -- and share a few drinks in the process.
It was a brilliant night with plenty of laughs, thanks in no small part to Romesh Ranganathan, who warmed up the crowd with a blistering stand-up set; which tackled everything from relationships and kids to vegetarian food masquerading as meat. After Romesh’s rant it was on to the slightly more serious business of handing out awards.
Hit Search were nominated in the category for Best B2C Marketing Campaign and they were in the mix with some of the biggest agencies in the UK. While these international marketing and PR agencies worked with a number of household names, Hit Search were delighted to be recognised for the performance and innovation of their attribution campaign rather than a traditional brand awareness and PR campaign.
The northwest based online marketing agency attained the MI Awards nomination to reward the work completed over the past year in devising a new attribution modelling system to revamp their reporting infrastructure and the way they work for clients.
Andrew Donaldson, Director of Hit Search Limited said: "It was great to be nominated for the MiAwards in the Best B2C Marketing Campaign or Strategy category, alongside so many large and prestigious agencies
"We’re delighted that the work we’ve done developing our own attribution modelling system has been recognised by the Marketing Industry Network and we hope for even more success in the future."
The celebration provided marketing agencies from all over the UK to come together and discuss the most turbulent period in the short history of digital. With Google rolling out a number of major updates in the past year, many agencies have had to change the way they work
Elizabeth McCarthy, SEO Executive at Hit Search said: "We had a lot of fun at the MI Awards show last night, but it was also very interesting to talk to other agencies about the ways they are dealing with the shifts of focus in SEO and online marketing.
"Hit Search went back to square one with delivering our services, billing our time and reporting on our campaign performance for clients. Attribution modelling is an important part of that because it gives us insight into every source of traffic to a site and how they affect each other.
"This has helped us to expand our output to include traditional SEO and PPC, but also PR, Content Marketing, Conversion Rate Optimisation and Social Media."