Nicole Scherzinger has regained her crown of most talked-about X Factor judge on Twitter this week, seeing off her rival judge Gary Barlow, but only just.
According to data gathered by digital marketing specialists Hit Search, Scherzinger attracted 27.74 per cent of tweets relating to the X Factor judges in the lead-up to this weekend’s quarter-finals.
However, her lead over Gary Barlow is just 0.01 per cent, the narrowest gap between the top two judges that we’ve seen so far this year.
In fact, the gap between Nicole and Gary in terms of Twitter mentions this week amounts to less than 30 tweets.
Hit Search has developed a bespoke reputation management solution, and as a case study, will be monitoring all tweets that mention this year’s X Factor judges and contestants throughout the duration of the series.
As for the contestants, it is Louis Walsh’s act Luke Friend who is once again leading the pack, with 34.10 per cent of Twitter mentions.
The 17-year-old stole the show last week with his acoustic version of One Direction hit What Makes You Beautiful, and he’s been hitting the headlines this week as he suggests that he’d like to duet with superstar Adele in the final. Should he get there, of course.
Next in line is Tamera Foster, with 29.85 per cent of mentions. Mentored by Nicole Scherzinger, 16-year-old Tamera bombed during last week’s live performances, as she forgot the words to her song for the second time in the series.
Despite this, she escaped the Sunday night sing-off, as the public chose to send her through to the quarter-finals. Unsurprisingly, this week’s online buzz surrounding Tamera places her as favourite to be voted off at the weekend.
Hit Search Reputation Management collects hundreds of thousands of tweets on any chosen keyword targets, in this instance the X-Factor contestants and judges.
It can analyse this data in a variety of ways and identify negative publicity in order to combat it quickly and professionally. It can also highlight openings for good publicity.
In an age where every consumer has the power to talk about your brand and influence others, Reputation Management is an asset which allows companies to stay on top of their brand visibility; and work hard to improve it.