As one of its most ambitious projects to date prepares to hit the market, Google has released a series of guidelines for users of its new wearable technology, Google Glass.
Google has affectionately named its Glass users “Explorers”, but the select few who were chosen to test the smartglasses have been criticised for their anti-social behaviours while using the frames, which has led to the less flattering nickname, “glassholes”.
As a result, Google has taken the step of advising users on acceptable Google Glass etiquette when using the frames in public.
- Don’t “Glass Out”
Google Glass was built for “short bursts of information”, not for reading War and Peace. “If you find yourself staring off into the prism for long periods of time, you’re probably looking pretty weird to the people around you.”
- Use Common Sense
With its lightweight, wearable nature, it may be easy to forget that Glass is actually a piece of technology, and so, “water-skiing, bull-riding or cage-fighting with Glass are probably not good ideas.”
- Ask Permission when Filming Others
The Glass camera function works much the same as that on a mobile phone, so you should behave as you would if you were filming on your phone. “Standing alone in the corner of a room staring at people while recording them through Glass is not going to win you any friends.”
- Develop Your Own Glass Etiquette
If you wear Google Glass in public, chances are you’re going to get some inquisitive stares. And people are going to want to ask questions. So, “if you’re worried about someone interrupting that romantic dinner at a nice restaurant with a question about Glass”, you might want to put your smartglasses away for a little while.
- Don’t Be a “Glasshole”
Respect others, don’t get snappy if people want to know more about your Glass, and remember; if you are somewhere where phones should be turned off, your Glass should be turned off also. “Breaking the rules or being rude will not get businesses excited about Glass and will ruin it for other Explorers.”
Google has gone to great lengths to assert that Google Glass will act in much the same way as a smartphone, and should be treated as such.
As far as marketers are concerned, how much will the introduction of Google Glass affect their mobile marketing campaigns? Can you see Google Glass taking off and hitting the same heights as the smartphone?