Judging will take place today for the Big Chip Awards 2014, the annual ceremony to celebrate digital excellence in the North West. Thanks to their excellent work with various clients, Hit Search have multiple chances to be nominated in marketing categories.
Hundreds of advertising, marketing and designs agencies have entered the awards along with a host of their clients. The nominations will take place on Thursday 1 May, before the action unfolds at the historic Midland Hotel, Manchester on 3 July.
Hit Search are in the running alongside a high end fashion retail brand and an innovative car servicing comparison site online.
Unlike many other top marketing awards, the Big Chip Awards recognises all of the hard work that goes into a great digital project or campaign. That means recognising the client and the digital agency involved.
Hit Search could be nominated in the Best Use of Search category alongside clients Blossom Mother and Child and TootCompare. They could also win a second nomination with TootCompare in the category of Best Customer Experience.
London based Blossom Mother and Child, specialise in high fashion maternity wear and baby products and their catalogue features designer pieces worn by the royal baby.
TootCompare.com is the UK’s first car servicing comparison site, where motorists can find the right MOT, car service or repair work by price, location or star rating.
Both companies have benefitted from expert, multi-channel marketing campaigns and detailed reporting and attribution.
With attribution modelling, businesses can see the true benefits of all their online marketing channels and not simply the paths that web users take to finally arrive at the site. By only taking into account the so-called ‘last click’, companies can overestimate the benefits of one channel or undervalue another. Closer inspection of attribution data, however, allows Hit Search to assign accurate values to everything from generic search results and paid search ads to links and direct visits.
In just a week’s time, Hit Search will discover if they have earned a place on the shortlist for the Big Chip Awards 2014. The award winning agency already represents a wide variety of B2B and B2C clients, providing everything from SEO and PPC management to content marketing, reputation management and PR.
Could your business benefit from the help of a respected digital agency and online marketing partner? Call Hit Search today on 0845 643 9289 and talk to the experts.