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Lee Glynn

Target Your Demographic In Any Language


In a move that is sure to inspire businesses to extend their reach worldwide via social media, Twitter has launched ‘Language Targeting’.

The new addition to the social media platform’s marketing arsenal will give brands the opportunity to advertise in 20 different languages.

This move is ideal for brands who wish to Promote Tweets to an international demographic.

In their blog, Twitter gives a great example of how this can benefit businesses and brands:

“For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian language targeting to reach the right users around the world.”

Furthermore, they highlight how language targeting can also be of use to businesses who wish to address countries where multiple languages may be spoken, as geo-targeting can be combined with category interest.

For example if a business wants to reach German speaking travellers going to the UK/US, they can be targeted in their native language relevant to their interests.

Elizabeth McCarthy, resident PPC and SEO guru, says of the benefits PPC in social media hold: “Paid search is important to our clients as it guarantees visibility and increases brand awareness. Twitter advertising has become more significant in getting brand names exposed along with their offerings to social media users, who otherwise would not find out about their services.”

The team at Hit Search are the online marketing experts and can help businesses reach international demographics through PPC (Pay Per Click) advertising and of course social media, including the use of language targeting.

Speak to the experts today on 0845 643 9289 and get your brand seen with language targeting and PPC advertising.

If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!

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