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Panda Fair – In Defence of the Google Panda Update Content Crusade

CutePandababyIt’s that time again! Google has announced another major Google Panda algorithm update and once again almost 10% of English language searches will be affected. But before we whip one another up into another frenzied panic, let’s take a step back and get some perspective.

Ok, so the story goes that a number of innocent bystanders were caught in the crossfire when Panda first lumbered onto the scene, toppling rankings like Godzilla smashes buildings. But wouldn’t we rather live in a world in which Google presents us with the best quality information for each of our searches? Isn’t it better that doing great work is rewarded instead of ripping off somebody else’s or buying a bunch of links from any old site?

While the landscape of SEO is changing drastically, many aspects of the new world are thrilling. There are real challenges ahead and I, for one, am more excited to come to work as a result.

Nowadays, it seems like the most important ranking indicators are traffic levels and brand searches. So how do you get more people Googling your brand? You get them talking about you. How do you get more of them to your site? You give them lots of fun or interesting things to see and do.

Our internet behaviour has forced advertising creatives and marketers to up their game. We’re no longer a captive market, forced to sit through the hard sell. We can go to whatever site we like and read whatever content we please. If companies want our attention they have to earn it.

Now, you might be thinking "but my brand is dull, my products aren’t fun or interesting" and if that’s the way you think then you might want to get comfortable on the second page. If you’re not excited by your products why should anybody else be?

History is made up of the people that embraced major changes and rolled with the punches; and it’s littered with the stories of the people who stuck to their guns and lost out in the end.

As marketers we have more tools than ever before to tap into our consumer demographic. Through social media we can talk to them directly, make friends with them and get to know how they think. With videos, articles and infographics we can enthral or mildly interest them and at the end of the day we might cultivate a relationship of trust with them; and people buy products from brands they like.

Panda is a problem, if you’re not prepared to put your faith in original, good quality content as a way to drive traffic to your site. If you’re not sure what they content has to be, why not give us a call and discuss your needs on 0845 643 9289.


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