Another day, another raft of blogs, videos and expert analysis telling us all about the latest Google Panda update and the importance of high quality content. But what does high quality content mean?
We can’t all be James Joyce, so does that mean our sites are destined to lose out in Google rankings? The answer is no. You don’t have to be a wordsmith, but you do require a fundamental knowledge of SEO requirements.
When self appointed SEO gurus refer to high quality content, the majority are referring to text content which meets certain criteria. For the most part, there are three boxes that your content needs to tick:
Duplicated content is one of the original banes of SEO and Google continues to come down hard on content farms and ripped off or spun content. You don’t have to be a Pulitzer prize winning author to populate your site with keyword rich content, but don’t rip your content off from another site. Make it unique and write it from scratch.
It is important to update your on site content as often as possible, if you’re looking to climb up the Google rankings. A great way to do this is manage an onsite blog. Freshening site content as often as possible sends a signal to Google that your site is relevant and useful to search users. If you leave your blog or page content to gather dust, Google will deem the content less relevant and your site will slide further down the list.
There is no hard and fast rule for the length of a piece of content, especially when it comes to populating a blog to boost the freshness of your on site content. Some SEO managers will tell you that 300 words is the minimum you’ll want to hit, others will talk about the benefits of reaching 500 or even 1,000 words, but trying to achieve this carries inherent risks. There is no sense in padding out a piece of content just to reach a target word count. If anything, readers are going to prefer things to be as concise as possible. If it is they’re likely to come back again and again.
In terms of on site content away from a blog we recommend at least 300 to 500 words of unique, readable and useful text content to demonstrate the quality of the page.
Remember that Google’s MO is to connect users with the best possible information. If you provide great information which educates or entertains people, Google will want them to see you content.
Do you require high quality content for your site? Hit Search has been providing great content for the best part of a decade and our in-house writing team is ready and waiting to help you. Content is one of the foundations of our service and we are happy to provide whatever content you need. Find out more about an SEO campaign with Hit Search today. All you have to do is call 0845 643 9289.
If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services, then get in touch with a member of our team!
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