We will be holding the first public demonstration of the platform at the event, providing visitors with a glimpse at the bespoke brand monitoring tool.
Little Birdy has been developed by Hit Search to give brands an unrivalled window onto their good and bad online presence. The software collects unlimited mentions of a company online and arranges them using sentiment analysis. A simple user interface then allows the business to research this coverage, discover influential web users who have talked about their brand and build a strategy to combat bad press.
The Chartered Institute of Marketing (CIM) Northern Conference runs from 19 to 20 June at the Crowne Plaza in Liverpool City Centre and forms part of the International Festival for Business 2014. Several high profile keynote speakers and interactive workshops are taking place and members of the Hit Search team will be around providing Little Birdy demos and giving out goodies too.
Hit Search is also sponsoring the CIM Northern Awards, celebrating excellence in marketing throughout the region. It promises to be an exciting couple of days and we’re proud to introduce Little Birdy to the world.
If you’re visiting the conference today or tomorrow, why not come along and say hello?
Little Birdy is available via subscription and has launched with a 30 day free trial.