As reported earlier Nielsen Company and Google announced that they have established a multi-year, strategic relationship.
"This is an important, strategic relationship for both companies and a great fit," said David Calhoun, Chairman and CEO of The Nielsen Company.
"We are pleased that Google looked to Nielsen to provide the demographic data that is so critical to the clients of its TV advertising platform.
The relationship with Google - which we expect will expand significantly in the months ahead - is a prime example of the ways Nielsen is embracing new technologies, platforms and relationships worldwide to serve clients more completely, to provide companies with its insights and to help expand the base of potential advertisers everywhere."
"As we continue to expand our TV advertising program, it is important that we provide advertisers and agencies with data that will help them reach their target demographic with the right ad," said Eric Schmidt, chief executive officer at Google.
"Working closely with Nielsen, the industry leader, improves our measurement capabilities by adding a demographic layer on top of existing set-top box data.
We're pleased that Nielsen is working with us in this endeavor."