Hit Search have reviewed and ranked 29 of the biggest and best luxury brands online; including Harvey Nichols, Net-A-Porter and Jimmy Choo. By analysing these influential luxury brand websites and delving into their CRO strengths and weaknesses, the team of CRO experts at Hit Search have found who is the best dressed fashion brand.
For those within the luxury brand online market, these findings are essential reading. Believe it or not, a good looking website and great choice of products is not enough to secure a conversion in this competitive market - it takes a carefully implemented CRO plan to entice users to complete a purchase.
Highlights of the finding include:
- The average load time of all websites researched was 2.4 seconds.
- Just 28% of online luxury brands have a prominent telephone number on the website.
- All the brands offer worldwide shipping but only 10% offer a language other than English to their customers.
- German and French where the second most popular languages provided but were still only offered by 7% of the websites researched. Chinese (Mandarin) was offered on just 3% of websites reviewed
- Just 76% of brands had the “Add to Basket” button above the fold.
- 43% of the luxury fashion brands analysed have a “Recently Viewed” function so people can quickly navigate to previous items.
- 62% of the websites listed had a highly graphical blog aimed at providing useful fashion tips
- 34% of sites offered free delivery to the country the site was based in.
- 31% of sites offered standard local delivery at less than £5.
- 34% of sites offered standard local delivery at more than £5
- 41% of sites did not have a mobile responsive design version of their website
The luxury brands include
- Bergdorf Goodman
- Bernard Boutique
- Browns Fashion
- Donna Ida
- Feathers Fashion
- Forward Forward
- Genevieves Web
- Harvey Nichols
- Jimmy Choo
- Kurt Geiger
- LK Bennett
- Luis Aviaroma
- Matches Fashion
- Montaigne Market
- My Theresa
- Neiman Marcus
- Paul Smith
- Russell and Bromley
- Start London
- The Outnet
Click here to download the full report.