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Hit Search Release Report Luxury Fashion Brands Report

Hit Search have reviewed and ranked 29 of the biggest and best luxury brands online; including Harvey Nichols, Net-A-Porter and Jimmy Choo. By analysing these influential luxury brand websites and delving into their CRO strengths and weaknesses, the team of CRO experts at Hit Search have found who is the best dressed fashion brand.

For those within the luxury brand online market, these findings are essential reading. Believe it or not, a good looking website and great choice of products is not enough to secure a conversion in this competitive market - it takes a carefully implemented CRO plan to entice users to complete a purchase.

Highlights of the finding include:

  • The average load time of all websites researched was 2.4 seconds.
  • Just 28% of online luxury brands have a prominent telephone number on the website.
  • All the brands offer worldwide shipping but only 10% offer a language other than English to their customers.
  • German and French where the second most popular languages provided but were still only offered by 7% of the websites researched. Chinese (Mandarin) was offered on just 3% of websites reviewed
  • Just 76% of brands had the “Add to Basket” button above the fold.
  • 43% of the luxury fashion brands analysed have a “Recently Viewed” function so people can quickly navigate to previous items.
  • 62% of the websites listed had a highly graphical blog aimed at providing useful fashion tips
  • 34% of sites offered free delivery to the country the site was based in.
  • 31% of sites offered standard local delivery at less than £5.
  • 34% of sites offered standard local delivery at more than £5
  • 41% of sites did not have a mobile responsive design version of their website

The luxury brands include

  1. Avenue32
  2. Bergdorf Goodman
  3. Bernard Boutique
  4. Bboutique1
  5. Browns Fashion
  6. Donna Ida
  7. Feathers Fashion
  8. Forward Forward
  9. Genevieves Web
  10. Harvey Nichols
  11. Hobbs
  12. Jimmy Choo
  13. Kurt Geiger
  14. Liberty
  15. LK Bennett
  16. Luis Aviaroma
  17. Matches Fashion
  18. Montaigne Market
  19. My Theresa
  20. Neiman Marcus
  21. Net-A-Porter
  22. Paul Smith
  23. Phase-Eight
  24. Pollyanna
  25. Reiss
  26. Russell and Bromley
  27. Start London
  28. Stylepaste
  29. The Outnet

Click here to download the full report.



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