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Service with a Smiley – Bing Beats Google to the Punch with Emoji Search

3020937-poster-1280-emojiBing fans can now use the search engine to look up the meaning of emoji characters (or those little cartoons people use to garnish their Instagram comments).

As if that wasn’t enough, they can also use multiple emojis or combinations of pictures and words to run searches. So if you search a British flag and the words ‘Capital City’, then Bing will inform you that the capital of the UK is London…although we’d be surprised if you needed Bing to tell you that.

Have you ever noticed how long it takes to type the word ‘burger’ on a smartphone? Me neither. But if by some chance one poor soul would like to shave a half second off their typing time they could use the burger emoji instead.

Of course, that means scrolling through pages of pictures to find the right one but that’s not really the point. Emoji searching isn’t about convenience. It’s all about the novelty; and it’s a novelty you don’t currently get over at Google.

In fact, when you try to search an emoji using Google mobile, you’ll see that the site offers various predicted search terms but doesn’t give you any results. That means a cross section of Google users have tried to search emojis in vain.

Maybe Bing is hoping to capitalise on this and draw some disappointed Googlers to their side.

So will it matter?

In truth: probably not. Google is the daddy of desktop and mobile search. A few smartphone searchers might play around with emojis on Bing and they’ll have fun doing it too. But that fun is only likely to last for so long and it’s unlikely to make much of a dent in Google’s market share.


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