Black Friday - It’s a time for bargain hunters to rejoice as hundreds of online and high street retailers take part in flash sales offering everything from laptops to flatscreen TV’s at ridiculously low prices.
Not just limited to our friends in America, Black Friday has now officially become a favourite day for the savvy consumer to do some online shopping here in the UK, especially since the likes of Amazon and ASDA which is owned by Walmart – America’s biggest retailer have embraced the trend. Everyone will be looking for the best deals come 28th November 2014 and holding out for those ‘extra special’ online bargains on the following Monday the 1st of December, aptly titled Cyber Monday.
For online retailers it’s a perfect time to encourage users to visit your site and increase conversions, but how do you get them to notice you amongst the chaos?
Our PPC expert Nicola adds some insight:
“Black Friday is the ideal time to run promotions i.e.15% Off. The majority of online retailers will be doing so and you don’t want customers to find the deal elsewhere. Online shoppers will be looking for discount codes online to lower their overall Christmas expense, therefore it’s best to provide an incentive. Free Shipping is another fantastic offer and one that draw attraction to your site as shipping costs can add up.
If you haven’t heard of or used the AdWords Countdown Script before, now is the perfect time.
Basically, these are scripts that are contained within text ads that display dynamic up-to-date values. The scripts can calculate multiple of values that can be of high interest to online shoppers over the holiday season i.e. days left until a sale starts/ends, Christmas Delivery or even hours left for Next Day delivery. Displaying the time left to place an order would make your ad stand out and create a sense of urgency which would increase click through rates and traffic levels.”
See Nicola's example:
Terry Banks, SEO executive and CRO expert offers some insight into E-mail marketing:
“Black Friday and Cyber Monday were huge events in the E-Mail marketing calendar last year and we expect this year to be even bigger. Amazon reportedly expects to beat the 3.5 million sales they did last year on Cyber Monday. According to research Black Friday was officially the biggest day for Email marketers last year and outperformed Cyber Monday by nearly 40%.”
Online retailers looking to capitalise on the Black Friday and Cyber Monday mania have a fantastic opportunity to increase conversions, they just need to be smart about it.
Remember: Black Friday 2014 falls on the 28th November with Cyber Monday following on the 1st of December.
For more information and advice on how to approach one of the biggest sales periods of the year, contact an online marketing expert at Hit Search today on 0845 643 9289.