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Hit Search

Online Case Study: 112.5% leap in conversions for Wildfox Couture

About Wildfox Couture

Established in Los Angeles in 2007, Wildfox is a vintage inspired women’s clothing brand with a full range of tops, bottoms, dresses and skirts. Stocked nationwide in the US in select stores such as Bloomingdales and Sak’s Fifth Avenue, the lifestyle brand continues to develop with a range of intimates, swim, sun and denim accessories.

Wildfox Couture is the UK based sister brand supplying Wildfox goodies to customers this side of the Atlantic online at www.wildfoxcouture.co.uk

The Challenge

The team at Wildfox were aware of a continually low conversion rate from the website. They needed some expertise to analyse the data and understand why these issues were occurring and how they could be addressed in a timely manner.

Wildfox Couture appointed Hit Search for a range of Digital Marketing services with an initial focus Conversion Rate Optimisation. A quick turn around on research, planning and results was absolutely key to helping drive the business forward.

Our Solution

Wildfox before and after

We undertook initial research to plot the traffic volumes against known Google updates and quickly identified an issue.

We then embarked on a programme of conversion rate optimisation, starting with analysing the existing data, reviewing site content, customer profiling, and competitor analysis.

There were several key findings, including simplification of forms, banner repositioning and basket prominence, which we worked into a plan of action against agreed goals. We then implemented our recommendations on the Homepage, product and category pages for A/B testing to prove our theories.



  • CRO Design
  • CRO Campaign Analysis
  • Onsite technical SEO
  • Link Profile Analysis
  • Re-targeting



Within 8 weeks of working with us Wildfox has seen a massive 112.5% increase in conversion rate.
We are currently implementing phase 2 changes and expect to see continued dramatic improvements to conversion rates.

Marketing Manager, Wildfox.

"Working with Hit Search has been a real eye opener. They are really focused in their data analysis and that gives us the confidence to put aside design concerns in favour of addressing the issues that are driving our bottom line. We’re really impressed with the speed at which they’ve delivered this initial phase of work – to see results in the first 8 weeks is beyond what we had hoped for."

If you have a business in the financial sector and would like to up your marketing game or receive some expert information about digital marketing for financial services in the new, then get in touch with a member of our team!
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