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Online Marketing Case Study: Blossom Mother & Child. Web traffic by 182%

Online Marketing Case Study: Blossom Mother & Child. Web traffic by 182%

The company

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Blossom Mother & Child constantly reinvent and revive the way stylish women dress during pregnancy. Their elegant boutiques and online store are an essential one stop shop for fashionable mothers, for all their maternity and baby needs.

Objective

The task set was to devise a revenue growth plan fuelled by increasing the presence of their website. HitSearch were appointed after a competitive pitch process and were have been working together for over 12 months.

Approach

HitSearch quickly identified, based on our extensive retail client portfolio, that SEO, PPC and Affiliates were the most cost efficient and highest revenue yielding channels to use, with early results speaking for themselves.

Results

In the first 6 months of 2012 vs the same months in 2013, website traffic increased by 182%, transactions increased by 79% and revenue increased by 71%.
From this impressive start, revenue continues to steadily grow!

"...Increasing online revenue from SEO, PPC, Affiliates and Re-Targeting"

About the Author

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