Tarmac Building Products decided to launch a new brand as part of a new venture and needed a voice and a presence online. Hit Search were appointed in March 2011.
The main objective was to initially generate a visibility within the Search Engine Results Pages and then start to build revenue from there.
Due to the large volumes required to achieve a ‘voice’ for a new brand and website, HitSearch adopted an SEO strategy that focused on ‘non-brand’ based keywords. The aim was to get in front of potential customers that were looking for the products Trugrow (Tarmac) were offering, but of course were not aware of the brand.
In our first year of working together, Hit Search managed to increase non-brand traffic by 273% when comparing to the previous year!
"...Hit Search have provided a voice for a Tarmac Building Products brand that we simply didn’t have before..."