Self serve advertising is currently being trialled by Facebook. Thanks to a bug in the system, Facebook Ad’s Manager was showing an option to place ads on Instagram.
This was just a bug as the option was quickly removed. However, this is quite clearly evidence that Instagram Ads are definitely on their way.
This is fantastic news for marketers using Facebook advertising as the ability to place ads in instagram has been something we’ve all been looking forward to. The fact that you can use Facebook Ad Manager to do it means the process is going to be even easier than expected. Brands who rely on visuals to appeal to their customers will surely want to capitalise on this advertising platform.
Instagram ads are well and truly coming… just make sure you’re ready.
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