Whether you’re starting your online retail business from the ground up, or considering migrating your current one to a new platform, SEO capabilities are an important thing to consider. Almost half of all online purchases start with an online search in an engine like Google so you need to ensure your products can be found easily.
A major element of SEO is making sure your pages are relevant to the search terms or keywords that your potential customers will be using. However, many ecommerce platforms are only equipped with the most basic SEO features, while others charge a premium to use them and there are some that offer none at all.
But why do you need SEO features? Well, let’s say you run an online furniture store and you stock a navy blue leather sofa called the Maisie Sofa. When you upload the product details, you’ll call it the Maisie Sofa and it’s likely that this will, by default, become the title of the product page, the URL and the product’s name in your site navigation. However, most customers in Google or Bing won’t be running a search for the Maisie Sofa. Instead, your keyword research will show they’re searching for “navy leather sofa”. This will mean you want to change the page title and other attributes to reflect this but your ecommerce platform may not let you do this, or may charge you extra for the pleasure.
If you’ve already invested time, money and effort in creating your site, you don’t want to only find this out now. Here at Hit Search, we’ve put together our top 5 list of SEO-friendly ecommerce platforms so you can choose wisely before migrating or setting up shop.
Magento lets you do it all. Everything from independent page titles and URLS to Independent meta descriptions, ALT tags and H1 headings. The platform has all the tools you need to make your online shop as friendly to search engines as it is to your customers.
Shopify is only behind Magento because it doesn’t let you use your own IP address (which means other sites using the same IP could affect the performance of yours), but otherwise it’s a fantastically SEO-friendly platform.
As with Magento and Shopify, WooCommerce is brilliant for those wanting control over how their retail store appears in the SERPs. With everything you get from Shopify, it also has WordPress functionality for blogging.
Bigcommerce only falls behind the others as it only offers independent H1 headings with customisation rather than as standard despite the H1 headings being used as a way to show relevance to Google. It also has no option for using your own IP address. Otherwise it offers an array of SEO-friendly features.
SquareSpace’s features are very similar to those of Bigcommerce, but the platform does not offer any option for independent H1 headings.
There are many, many things for a retailer to consider when choosing an ecommerce platform including aesthetics, budget and other factors, but SEO should definitely be one of them. If you would like to speak to one of our SEO experts regarding the best ecommerce platform for your retail business contact us today on 0800 011 9270.