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Google to buy Nielsen data and the value of PR

Google to buy Nielsen data and the value of PR

There is a story today about Google buying research data on the kinds of people who watch specific TV shows.

Under the agreement Google will pay Nielsen to obtain detailed demographic information on people who watch specific TV shows.

Keval Desai, Google's director of product management for TV ads said that "This was a missing piece of puzzle for us," and he was "thrilled" with its progress so far in TV advertising.

Not much of a story, in fact Nielsen has been selling demographic data to television stations for years.

The striking thing about this is story is whatever move Google makes its always seen as ground breaking; ...but what can we learn by the way Google market's itself and reacts to speculation?

Three points that are key to high exposure online press release campaign are

  1. Regular flow of information
  2. Exposure press releases to maximum exposure
  3. Produce press releases over a wider variety of subjects

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