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IAC using Brightcove monetise video on the Web

IAC using Brightcove monetise video on the Web

Brightcove and IAC today announced a wide-ranging agreement giving IAC businesses the opportunity to launch comprehensive high quality Internet video initiatives with Brightcove.

Ticketmaster, Citysearch and 23/6 are among the first IAC brands to utilize Brightcove's platform to create, manage, publish, distribute and monetize video on the Web.

Under the terms of the agreement, any IAC business can easily use Brightcove's on-demand platform to publish video content to their websites, manage syndication and viral distribution, integrate advertising, and launch independent or integrated consumer media campaigns.

IAC has been a minority stakeholder in Brightcove since December 2006, and today's announcement deepens the existing relationship between the two companies.

"Brightcove is in tune with the new content consumers want and has been able to recognize the need for effective video distribution in a world where computer screens are replacing television screens," said Barry Diller, Chairman and CEO of IAC.

"By making this platform available across IAC we can continue to deepen engagement with our online audiences, expand the reach of our brands, and open powerful new revenue streams through online video advertising across our sites."

"IAC is an extremely innovative and dynamic media conglomerate with some of the most recognizable brands on the Web today," said Jeremy Allaire, Chairman and CEO of Brightcove.

"We are extremely excited to have been chosen to help IAC's businesses transform their online properties into rich Internet TV destinations."

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