blinkx today announced a partnership with Handmade TV, a leading-edge multi-platform media production and distribution company, to give viewers access to professionally produced video recipes from HolidayKitchen.tv.
Through this partnership, The Holiday Kitchen's online cookbook will be fully searchable and playable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting advertising revenue with Handmade TV.
From soups and sides to appetizers and desserts, the video recipes found in The Holiday Kitchen's online cookbook are simple, quick and delicious. Each video takes the viewer through a step-by-step demonstration of how to prepare a large festive meal.
Filmed in high definition, the clips reflect magazine-quality styling and range in length from one to five minutes each. All were produced with the everyday chef's viewing experience in mind.
"As evidenced by the enormous popularity of food-related programming over the past few years, high-quality video recipes are an innovative way to reach an even larger audience on the Internet," said Suranga Chandratillake, founder and CEO, blinkx.
"We are thrilled to bring The Holiday Kitchen's video recipes to our viewers - and just in time for the holidays!"
"We are committed to producing content that is well crafted, useful and fun," said Handmade TV's president, Bob Altman, an Emmy-winning producer with credits such as PBS's "Everyday Food," "Martha Stewart Living," and Good Housekeeping.com.
"blinkx's unique technology and vast network means The Holiday Kitchen's videos recipes are now easily accessible and available to a global audience."
As the pioneer in video search technology, blinkx serves more than 50 million unique visitors every month. blinkx has built a reputation as the smartest way to search new forms of online content such as video.
With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.