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About Panel Warehouse

Panel Warehouse are the UK’s largest office screen & display board manufacturer

With Hit Search since 2011, Panel Warehouse are celebrating 13 years of trading online.
They have been the first port of call for a wide range of customers from almost every type of organisation and business you can imagine, including Schools, Universities, large corporate organisations right through to the SME space.

THE CHALLENGE

Continue revenue increases via SEO & Paid search channels

The objective, therefore, was not to launch the website into the digital marketing space, but to accelerate already positive website revenue streams.

OUR SOLUTION

With Panel Warehouse already experiencing impressive online growth from both PPC and SEO channels, the initial Hit Search task was to review the current campaign structures and find improvement areas. Once the changes identified had been implemented, we turned our attention to other Digital Marketing strategies that could further drive revenue. These included Google Shopping (PLA’s), Re-targeting, and Online Display campaigns.

The next tier of strategies we are discussing include Mobile Marketing, Real Time Bidding and Conversion Rate Optimisation.

THE RESULTS

Inside the first 6 months of working together, key metrics including engagement rate, pages per visit and traffic volumes all saw significant increases. Crucially, when comparing revenue from the SEO & PPC channels over the first 6 months of 2013 to the first 6 months of 2014, total revenue was up by 72%.

PANEL WAREHOUSE