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About Roland Mouret

Roland Mouret is a high end fashion designer.

For over a decade, Roland Mouret has created the most coveted of women’s wear collections. The designer has defined the era of the iconic dress which have become known by a single name – Galaxy, Titanium, Moon – and have earned Mouret a reputation as magician, master of structure and silhouette and as a man with an intuitive understanding of the female form.

THE CHALLENGE

Getting ‘Roland Mouret’ in front of a new audience…

Due to the highly successful Galaxy Dress beautifully warn by Rachael Weiss in ‘that’ awards ceremony, the designer was on the fashion press front pages.

The challenge however, was to ensure these magical pieces are accessible to a wider audience that may not be aware of the growing designer brand.

OUR SOLUTION

Bearing in mind the high value of each of these designer dresses, a large part of the initial few months’ work was to look at the website and suggest some ways to improve the users journey. An audience with very specific requirements and very little spare time, needed a very slick user journey. Conversion Rate focus was key.

From this point, we then turned our attention towards driving higher volumes of traffic to this newly creative users’ journey. This was fuelled largely by Organic growth from a number of SEO strategies. Not only have our SEO strategies increased traffic, but they have also dramatically increase the volume of transactions and therefore revenue.

THE RESULTS

When comparing 2012 in total to 2013 in total, Organic traffic increased by 208%, revenue increased by 213% and transactions increased by 253%.

roland mouret