Bearing in mind the high value of each of these designer dresses, a large part of the initial few months’ work was to look at the website and suggest some ways to improve the users journey. An audience with very specific requirements and very little spare time, needed a very slick user journey. Conversion Rate focus was key.
From this point, we then turned our attention towards driving higher volumes of traffic to this newly creative users’ journey. This was fuelled largely by Organic growth from a number of SEO strategies. Not only have our SEO strategies increased traffic, but they have also dramatically increase the volume of transactions and therefore revenue.