THE CHALLENGE
Like many in the legal sector, Stephensons faced unprecedented legislative changes in terms of treatment of fees and referrals for services in 2012. These changes fed into a review of communications to clients and prospects via the website which informed an overall marketing strategy review, with an increased focus on digital channels.
Following a competitive tender process, Stephensons chose Hit Search for their proven track record in the legal sector and their no nonsense approach to iterative improvements based on data analysis.
The main objective set by Stephensons was, and still is, to provide an informative and user friendly website, that ranks well and delivers a great user experience, which translates into website visitors making an enquiry, either online or via the telephone.
OUR SOLUTION
Digital Marketing gives us a greater level of targeting than any other channel. For Dental Law, we created a strategy that combined SEO, PPC, Content Marketing, Digital PR and Social Media.
Results were driven by advanced tracking and campaign insights brought by our own Call Tracking software and the assistance of our in-house Conversion Rate Optimisation Team.
