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About Stephensons

Stephensons Solicitors LLP is a full service, award-winning top 150 law firm, with 36 Partners and over 470 staff nationwide..
Recommended in over 10 areas by the Legal 500, Stephensons’ client base is wide ranging; from highly tailored personal cases covering everything from clinical negligence and personal injury, to driving offences and family law, through to large commercial, public and third sector services. Stephensons deliver in more than 35 areas of specialist legal advice.

THE CHALLENGE

Like many in the legal sector, Stephensons faced unprecedented legislative changes in terms of treatment of fees and referrals for services in 2012. These changes fed into a review of communications to clients and prospects via the website which informed an overall marketing strategy review, with an increased focus on digital channels.

Following a competitive tender process, Stephensons chose Hit Search for their proven track record in the legal sector and their no nonsense approach to iterative improvements based on data analysis.

The main objective set by Stephensons was, and still is, to provide an informative and user friendly website, that ranks well and delivers a great user experience, which translates into website visitors making an enquiry, either online or via the telephone.

OUR SOLUTION

Digital Marketing gives us a greater level of targeting than any other channel. For Dental Law, we created a strategy that combined SEO, PPC, Content Marketing, Digital PR and Social Media.

Results were driven by advanced tracking and campaign insights brought by our own Call Tracking software and the assistance of our in-house Conversion Rate Optimisation Team.

THE RESULTS

Website traffic increased year on year by 230% alongside a significant increase in high quality enquiries and ongoing fee earning cases.

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