THE CHALLENGE
Identify and execute an integrated multi-national SEO and PPC strategy to increase profitable revenue.
Back in June 2011, Hit Search were appointed after a pitch process due to demonstrating cutting edge search strategies and a vast retail and fashion client base.
The challenge set during the pitch process was from a PPC point of view, to find cost efficient ways to increase the existing budget and generate scalable revenue increases. From an SEO point of view, we needed to identify a number of strategies geared at increasing non-brand revenue.
After the first year of working together, PPC was expanded to target America and a number or European countries outside of the UK.
OUR SOLUTION
To re-structure the existing PPC account with a view to improve existing ROI whilst increasing budget. The SEO strategy response was focused around increasing the visibility of the products to the main US, UK and European search engines.
