About Wildfox

Established in Los Angeles in 2007, Wildfox is a vintage inspired women’s clothing brand with a full range of tops, bottoms, dresses and skirts. Stocked nationwide in the US in select stores such as Bloomingdales and Sak’s Fifth Avenue, the lifestyle brand continues to develop with a range of intimates, swim, sun and denim accessories.

Wildfox Couture is the UK based sister brand supplying Wildfox goodies to customers this side of the Atlantic online at www.wildfoxcouture.co.uk

THE CHALLENGE

The team at Wildfox were aware of a continually low conversion rate from the website. They needed some expertise to analyse the data and understand why these issues were occurring and how they could be addressed in a timely manner.

Wildfox Couture appointed Hit Search for a range of Digital Marketing services with an initial focus Conversion Rate Optimisation. A quick turn around on research, planning and results was absolutely key to helping drive the business forward.

OUR SOLUTION

We undertook initial research to plot the traffic volumes against known Google updates and quickly identified an issue.

We then embarked on a programme of conversion rate optimisation, starting with analysing the existing data, reviewing site content, customer profiling, and competitor analysis.

There were several key findings, including simplification of forms, banner repositioning and basket prominence, which we worked into a plan of action against agreed goals. We then implemented our recommendations on the Homepage, product and category pages for A/B testing to prove our theories.