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The Dental Law Partnership Case Study


230% increase in traffic year on year

SEO Services

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the results

229 %
increase of traffic year on year
100 %
A significant increase in high-quality enquiries and ongoing fee-earning cases

What we did


The Challenge

The Dental Law Partnership specialises in dental negligence.

This philosophy is, that by focusing on this specific area, they are able to provide the best possible service for their clients, who can rely on both their in-house dental and legal expertise and creative legal thinking in the field.

This remains a great challenge due to the very specific nature of the work they undertake. This is not mass market legal work, more carefully picked individual high-value cases. This required a different approach to standard full service legal digital marketing activity.

The task for their partner digital marketing agency was clear: To use a tailored law firm marketing strategy to increase the volume of enquiries through from clients who had a legitimate claim arising from negligent dental work.


Our Solution

Online marketing for law firms enables a greater level of targeting than any other channel. For Dental Law, we created a strategy that combined SEO for solicitors, PPC, Content Marketing, Digital PR and Social Media, in order to get the best possible results.


Results were driven by advanced tracking and campaign insights, brought in by our own Call Tracking Software, assisted by our in-house Conversion Rate Optimisation Team.

A joined-up strategy is always required to facilitate increasing law firm brand awareness at the same time as generating quality leads with targeted marketing for solicitors that resonates with the intended audience.




The Dental Law Partnership is a specialist firm of solicitors, providing high-quality legal representation exclusively for patients who have received negligent treatment from their dentist.

Since the company was established in August 2000, they have grown steadily to become the market leader in their specialist area. Representing patients in the majority of dental negligence claims brought in England and Wales today.


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