The Dental Law Partnership Case Study

Since the company was established in August 2000, they have grown steadily to become the market leader in their specialist area. Representing patients in the majority of dental negligence claims brought in England and Wales today.

The Dental Law Partnership specialises in dental negligence.

This philosophy is, that by focusing on this specific area, they are able to provide the best possible service for their clients, who can rely on both their in-house dental and legal expertise and creative legal thinking in the field.

This remains a great challenge due to the very specific nature of the work they undertake. This is not mass market legal work, more carefully picked individual high-value cases. This required a different approach to standard full service legal digital marketing activity.

The task for their partner digital marketing agency was clear: To use a tailored law firm marketing strategy to increase the volume of enquiries through from clients who had a legitimate claim arising from negligent dental work.

Online marketing for law firms enables a greater level of targeting than any other channel. For Dental Law, we created a strategy that combined SEO for solicitors, PPC, Content Marketing, Digital PR and Social Media, in order to get the best possible results.

Results were driven by advanced tracking and campaign insights, brought in by our own Call Tracking Software, assisted by our in-house Conversion Rate Optimisation Team.

A joined-up strategy is always required to facilitate increasing law firm brand awareness  at the same time as generating quality leads with targeted marketing for solicitors that resonates with the intended audience.